Leveraging AI to uncover $50M in revenue growth and $500K in savings
A global Fortune 100 beverage brand recognized the need to maximize AI's potential and increase the technology’s adoption internally. The company partnered with Correlation One to equip its employees with the necessary AI skills.
Industry
Consumer Packaged Goods (CPG)
No. of employees
700k
Revenue
$46B
76
AI-driven business opportunities identified through employee capstone projects aimed at driving cost savings and efficiency gains
97%
completion rate from employee participants
300+
hours of personalized 1:1 AI Expert coaching
Context
A global, Fortune 100 beverage brand partnered with Correlation One to deliver an AI Skills Training program to 400 employees. The training was delivered virtually to employees across 12 countries and 15 functional areas with a focus on:
The power of AI and generative AI
AI use cases and prompt engineering
How to enhance your work day and team with AI
The training program was then wrapped up with a final capstone project, in which employees identified an AI-driven business opportunity for their organization.
Goals
Correlation One’s AI Skills Training program was designed to empower the global beverage brand’s workforce with:
A deep understanding of the AI and generative AI landscape
Ways to identify business use cases for the technology
Techniques to strategically increase the adoption and the application of AI internally, including the use of Copilot and an in-house GPT technology
Upskill your workforce in generative AI
Find out how Correlation One's custom generative AI upskilling programs:
Increase technology adoption and ROI by your workforce
Build AI skills and literacy across your organization
Establish and nurture an internal AI talent community
Every Correlation One upskilling program requires participants to complete a capstone project. With a focus on hands-on training and skills application, the capstone projects empowered employees to action AI areas of opportunities that improved key business metrics such as:
Revenue generation
Workforce productivity
Cost reduction
In total, staff at the global beverage brand completed 76 capstone projects that uncovered AI-driven opportunities.
Results
By partnering with Correlation One, the global beverage brand was able to support its workforce with hands-on, AI learning experiences that prioritized on-the-job skills application. As a result, the organization was able to:
Upskill 400 employees in AI technology best practices
Uncover 76 AI-driven business opportunities through capstone projects
The employee’s AI capstone projects were particularly valuable as they identified opportunities for:
$50M in annual revenue growth
6,700+ hours of labor that can be automated with AI
$550,000+ in direct cost savings
Correlation One's solution highlights
Every Correlation One upskilling program requires participants to complete a capstone project. With a focus on hands-on training and skills application, the capstone projects empowered employees to action AI areas of opportunities that improved key business metrics such as:
Revenue generation
Workforce productivity
Cost reduction
In total, staff at the global beverage brand completed 76 capstone projects that uncovered AI-driven opportunities for:
$50M in annual revenue growth
6,700+ hours of task automation
$550,000+ in direct cost saving
Below are 3 real-life examples of capstone projects from employees at the global beverage brand.
How generative AI created a $50M revenue opportunity
The first capstone project you’ll dive deep into was completed by a commercial teamat the global beverage brand. The focus of their project was on how AI can overcome declining in-store sales.
Their capstone outlined how generative AI can supplement data analysis, predictive modeling, personalization, and geo-targeting. The commercial team estimated that these generative AI use cases would:
Increase average order value by 15%
Drive 20% higher purchase frequency
Reduce marketing costs by 10%
Generate $50M in additional annual revenue
An AI assistant that can save $17M in labor costs
The capstone project of 3 Marketing Directors explored how using generative AI as a virtual assistant could increase employee efficiency and well-being. The capstone team expected the impact of their AI use case to be:
$17M in cost savings
33% higher productivity
Better yet, the capstone project included the chance to introduce a 4-day workweek as a way to improve employee wellbeing and work-life balance.
Using generative AI to define a new $6M market
Together a Senior Manager, Digital Experiences and Senior Manager, Strategy collaborated on a capstone project that used generative AI to assess new markets.
The pair leveraged generative AI for market research, data analytics, and social listening to uncover a $6M market in a crowded space.
By partnering with Correlation One, the global beverage brand was able to support its workforce with hands-on, AI learning experiences that prioritized on-the-job skills application. As a result, the organization was able to:
Upskill 400 employees in AI technology best practices
Uncover 76 AI-driven business opportunities through capstone projects
The employee’s AI capstone projects were particularly valuable as they identified opportunities for:
$50M in annual revenue growth
6,700+ hours of labor that can be automated with AI
$550,000+ in direct cost savings
If we do leverage AI in the [customer] app we would see some improvements in trade-up, [visit] frequency, and beverage purchasing — as well as cost reductions from a marketing point of view. All of that combined would create an additional $50M in revenue based on increased customer engagement.
Senior Business Manager and AI upskilling participant
AI upskilling in action: Key insights from capstone projects
It’s not only going to revolutionize the way we work but it’s also going to significantly improve productivity by saving up to a third of an employee’s time by removing all the mundane and repetitive tasks to save an approximate $17M in salary.
Director, Marketing and AI upskilling participant
We figured out that if we’re able to successfully become a top player in this market category it can earn us up to $6M. Using generative AI saved us at least two weeks of time.
Senior Manager, Digital Experiences and AI upskilling participant
USA
UK
Canada
France
Germany
Italy
Spain
.png)
-1.webp)
.png)
